The 10 Most Innovative Viral Video Ads of 2009
Josh Warner of Feed Company has posted his list of the top viral video ads of 2009. He notes:
“Regardless of the approach, the key for marketers is a solid understanding of what a brand is, who is the brand’s audience, and what moves them. Strangely enough, this formula sounds like traditional advertising. This year’s Top 10 is certainly a glimpse of how the viral video ad business is evolving, and as marketers, what we can learn from that evolution.”
One observation I have is that I did not stick around for the longer videos (”Signs” is more than 12 minutes long; Microsoft’s “Hosting Your Party” is more than six minutes long). Anything over two minutes has to be pretty compelling to get me to watch to completion. Also the dancing baby video just goes to show, I think, that trying to predict what will go viral is not easy to do. I don’t know that you could script something like that and expect it to take off.