The Importance of Well-Produced Audio
As video explodes on the Web and more senior leaders look to their communications teams to use the medium as quickly and efficiently (sometimes read “cheaply”) as possible, an overlooked aspect of really good video production is really good audio production. From sound quality of the person speaking to the music chosen for the production, audio can make or break your efficiently produced video.
With that in mind, I have chosen for my first-ever podcast to spend a few minutes with Warren Amerman, owner of The Rotary Records, to discuss the role well-produced audio plays in creating truly effective communications. Warren has spent the last three years converting an old church into a state-of-the-art recording studio, comparable to anything you would find in Boston or New York — if not better, and definitely for less cost.